Amplify your IKIGAI


Ikigai is a Japanese concept that means “a reason for being”. The word refers to having a direction or purpose in life, that which makes one’s life worthwhile, and towards which an individual takes spontaneous and willing actions giving them satisfaction and a sense of meaning to life.

Ikigai can describe having a sense of purpose in life, as well as being motivated. Psychologists describe Ikigai as it “entails actions of devoting oneself to pursuits one enjoys and is associated with feelings of accomplishment and fulfilment”